New tobacco marketing tactics, political interests, and specialized tobacco products are eroding efforts toward tobacco prevention. As a parent, it is important that you know about the unique issues that affect your child's choices when it comes to tobacco use.
Tobacco companies have a long history of attracting women. Their tactics also include ads and promotions that specifically target girls. Slick ads for Camel No. 9 have run in magazines popular with girls, including Vogue, Glamour, Cosmopolitan, Marie Claire and InStyle. Promotional giveaways include berry lip balm, cell phone jewelry, cute little purses and wristbands, all in hot pink. While RJR claims that it is marketing only to women, its advertising and promotions tell a different story.
Smokeless tobacco products are heavily marketed to our kids and have been shown to increase the risk of serious disease, including oral cancer. Today, nearly one in ten high school boys use smokeless tobacco, and in some states it is more than one in four. Find out more about smokeless tobacco and other Unique Tobacco Products that pose special concerns for youth.
By failing to do adequate age verification, the sharply growing number of websites selling tobacco products makes it easier and cheaper for kids to buy cigarettes. Visit The Campaign for Tobacco Free Kids for more information.
Studies show that: 8 in 10 retail outlets have interior tobacco advertising,
60% have outside the store advertising, and 70% have tobacco functional items in the store. Additional advertising consists of promotional sales such as multiple pack discounts, free gifts, payments to store owners to display company brands, ads, banners, signs and related materials. Find
out how youth are helping reduce the tobacco advertising in retails stores through Star Store.
A September 2006 annual report from Tobacco-Free Kids Action Fund found that in the 2005-2006 election cycle the tobacco industry gave nearly $3 million in PAC contributions to federal candidates, political parties and other political action committees, including more than $1.7 million in political contributions directly to federal candidates. Find out more about Campaign Contributions and Tobacco Interests in a Special Report from The Campaign for Tobacco Free Kids.